What brands do you associate with?

Not to boast, not a checklist.

Just when I look around, I notice the brands quietly living with me,

almost like friends.

GU, carrying a youthful freedom, giving my clothes some change.

Uniqlo, calm and steady, saving me from deciding what to wear.

Sony, whether it was a Walkman or a camera,

always leaving deep memories in sound and image.

MUJI, with that clean and simple atmosphere,

sometimes more attractive than the products themselves.

Especially Japanese brands,

always carrying a quiet sense of trust.

When I was a child, Panasonic appliances

kept working silently for many years.

On my desk, Mitsubishi pencils or Zebra pens

were there to write daily life into memory.

Maybe it was these details

that made me believe in them naturally,

that they would take care of the things I didn’t notice.

They were never the most expensive choice,

but always the most reassuring ones.

Even now, still the same.