新店裕隆城

身為新店地區的在地人,看到裕隆集團的新店裕隆城落成,失望中帶點期望,失望的是從有助於國家產業發展的生產商,變成地產商;期望的是至少集團還沒有倒下,還有本錢繼續發展汽車產業。

裕隆集團是台灣最早的汽車製造商,早在1953年就開始研製吉普車(1957年推出),後來又與日本日產公司合作,引進了許多先進的技術和模式。裕隆汽車曾經是台灣人心目中的國寶級品牌,代表了台灣工業的驕傲和實力。不過,隨著市場的變化和競爭的加劇,裕隆汽車逐漸失去了優勢和吸引力,銷量也大幅下滑。為了轉型和創新,裕隆集團在2008年籌畫並於2009年推出了自主品牌納智捷汽車,結合當時包含華碩等台灣各領域的佼佼者,希望能夠打造一個符合台灣人需求和喜好的汽車品牌。自己買車的時候也是買那時候納智捷熱推的S3房車,但回顧種種,除了服務沒話說之後,車子的品質跟期望比起來還是有不少的改進空間。

最後,做為台灣汽車產業的先驅和領導者,現在跑去經營一個與汽車不太相關聯的地產項目,雖然可能能帶來一些利潤和維持財務,但更需要謹記的是,不要忘記自己曾經對於台灣汽車產業的責任、貢獻和理想。

As a local in the Xindian area, seeing the completion of Yulon Group’s new store Yulon City, I was disappointed with some expectations, and I was disappointed that I had changed from a manufacturer that contributed to the development of the country’s industry to a real estate developer; The hope is that at least the group has not collapsed, and there is still the capital to continue to develop the automobile industry.

Yulon Group is the earliest automobile manufacturer in Taiwan, as early as 1953 began to develop jeeps (launched in 1957), and later cooperated with Nissan of Japan to introduce many advanced technologies and models. Yulon Automobile used to be a national treasure brand in the minds of Taiwanese, representing the pride and strength of Taiwan’s industry. However, with the changes in the market and the intensification of competition, Yulon Motors gradually lost its advantages and attractiveness, and its sales also fell sharply. In order to transform and innovate, Yulon Group planned in 2008 and launched its own brand Luxgen in 2009, combining with the leaders in various fields in Taiwan such as Asus at that time, hoping to create a car brand that meets the needs and preferences of Taiwanese people. When I bought a car, I also bought the S3 RV that Luxgen was hot at that time, but looking back, in addition to the service, there is still a lot of room for improvement in the quality of the car compared with expectations.

Finally, as a pioneer and leader in Taiwan’s auto industry, running a real estate project that is not very related to automobiles may bring some profits and sustain finances, but it is more important to remember not to forget your responsibilities, contributions and ideals to Taiwan’s auto industry.

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